📊Creating Tracking Codes

Attribute your marketing channels to blockchain events

Polyflow uses UTM Codes to track marketing campaigns & conversions to blockchain events.

Creating a tracking link

🌍 Prepare the link you want to track

This should be a link to your Web3 app. In this guide, we'll use Uniswap as an example. The link to their app would be https://app.uniswap.org.

📜 Add the tracking code

To add your tracking code, put a question mark at the end of your link, followed by the UTM tracker you wish to use. If you wish to use more trackers, put an ampersand (&) symbold between the trackers.

For example, if we're tracking a campaign called paid-ads-2 on Twitter, we would create the followng link:

https://app.uniswap.org/?utm_campaign=paid-ads-2&utm_source=Twitter

By sharing this link on Twitter - all clicks going through that link will be attributed to that campaign.

🧩 Available Tracking Codes

utm_campaign A unique identifier for certain marketing or growth efforts of your team. Can also be used as a referral identifier for sales. utm_medium The type of channel your users reached your site. e.g. "social-media", "ppc", "organic", "email", "affiliate" utm_source Used to track the source of your traffic. Common values include "twitter", "linkedin", "facebook", "email", "google", "ads" utm_term Used specifically for paid ads. Use the keyword of the ad in the term.

utm_content Used to differentiate the contents inside emails or campaigns. For example if you have mutliple calls to action in a single email, you can discriminate here - e.g. "referrals-email-cta-2"